PacknWood, with over four decades of industry expertise, is a prominent distributor and manufacturer of eco-friendly disposable tableware and food packaging. Operating in numerous European countries, including the UK, Italy, Spain, Portugal, Germany, the Netherlands, France, and Belgium, PacknWood maintains a robust multi-store website to cater to a diverse clientele speaking various languages.
PacknWood aimed to revamp its multistore platform, adapting to the digital landscape. Objectives included improvements, customization, and integration of SEO and Mouseflow for marketing. The focus was on enhancing the user interface across all websites for a seamless, user-friendly experience.
Product Placement Complexity: Managing product placement across multiple website variants with accurate information and images posed a logistical challenge.
Payment Gateway Issues:
Diverse payment methods across different multi-stores led to conflicts, disrupting the payment flow and user experience.
Blog Visibility Limitations:
The multi-store setup had limitations in displaying blogs, hindering efforts to enhance SEO and boost conversion rates.
Product Images Enhancement: To address broken links and missing product images, we developed a custom script. This script efficiently removed and re-uploaded images, ensuring a visually appealing and functional product display.
Payment Integration Streamlining:
To overcome conflicts between various payment methods, a personalized script was developed. This solution provided a consistent and smooth payment experience for users across all multi-stores.
Mobile Faceted Search Implementation:
Recognizing the importance of efficient search functionality, we implemented a faceted search feature on the mobile website. This script refines search results, enabling users to find specific items effortlessly.